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Master’s Degree in Digital Marketing

Become an expert in the latest tools and trends in online marketing, SEM, SEO, social media, e-commerce, design, and advertising. Position yourself as the strategic leader companies are looking for.

Format 100% Online

Start date January 2025

Accreditation U.S. degree

Language English or Spanish

Attract and convert customers with proven techniques

Gain hands-on expertise in designing, managing, and implementing innovative strategies ranging from persuasive content creation to optimizing campaigns across a variety of channels.

What will you learn during your Master’s in Digital Marketing?

Discover how to manage marketing campaigns end-to-end, using cutting-edge digital tools to attract, convert, and retain customers. Develop a specialized skillset to communicate messages effectively, create and optimize content strategically, and increase conversion. 

Become a professional capable of managing projects in e-commerce, social media, SEO, marketing automation, and web analytics. You will learn to:

  • Design and implement effective digital marketing and advertising strategies.
  • Use tools like Google Ads, Google Analytics, WordPress, Hubspot, Hootsuite, and Facebook Ads in real-life scenarios.
  • Apply the principles of user-centered design.
  • Conduct in-depth customer analyses.
  • Develop a strategic vision and strong leadership skills.
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Format

We offer this U.S. degree in an online learning format to give you maximum flexibility. Advance at your own pace, anytime and anywhere.

Online

$5,000

Full tuition

$139

Per credit

$400

Graduation fee

Start date

January 2025
Language

Spanish
Duration

18 months (5 semesters)

Application fee

  • $50 (U.S. residents).
  • $150 (international students).

Highlights

  • Accredited by DEAC.
  • Live and recorded classes.
  • Maximum flexibility.
  • Classes in English or Spanish.
  • U.S. degree.

Scholarships

See all the scholarships we have available for those who qualify, along with our no-interest payment plans. If you have any questions about your personal situation, we are here to help.

Career opportunities

$85,000

AVERAGE SALARY

88%

EMPLOYABILITY

After earning your master’s degree, you will be equipped to pursue careers in communication and marketing in small, medium, and large companies. It’s becoming increasingly common for digital marketing experts to take on key leadership roles within businesses, such as:

  • Digital marketing specialist.
  • Digital marketing director.
  • Email marketing specialist.
  • Community manager.
  • Social media manager.

Program

36 Credits

At MIU, each academic term lasts 15 weeks, equivalent to one semester in the U.S. education system. We have three semesters each year: from January to May, from May to August, and from August to December.

See all the courses included in your degree program.

First year

6 subjects

1st semester

3 subjects
Digital Marketing Plans

MDK510

3 US Credits

User-centered Design

MDK520

3 US Credits

Digital Advertising and SEM

MDK530

3 US Credits

2nd semester

3 subjects
Social Media Marketing

MDK540

3 US Credits

Advanced Customer Analytics

MDK550

3 US Credits

Mobile Marketing

MDK560

3 US Credits

Second year

4 subjects

3rd semester

2 subjects
Inbound Marketing and SEO

MDK570

3 US Credits

Email Management

MDK580

3 US Credits

4th semester

2 subjects
Fundamentals of Online Business Models

MDK590

3 US Credits

E-Commerce Logistics

MDK600

3 US Credits

5th semester

1 subject

Digital Marketing Capstone Project

Why study at MIU?

Earning your Master’s Degree in Digital Marketing at MIU will accelerate your professional career, preparing you for today’s business world. If you take this degree program with us, you can enjoy:

  • A U.S. degree adapted to the needs of the American global market.
  • Access to quality networking that connects you with students from all over the world, broadening your horizons and your opportunities.
  • Flexible methodology that includes onboarding, personal advising, live and recorded classes, 24/7 technical support, and access to all the online resources.
  • Affordable prices and a simple enrollment process for easy access to a high-quality education.
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Faculty

Our team of highly experienced instructors is dedicated to providing you with practical, specialized training that meets the real-world demands of corporate environments.

Dr. Stan Johnson
Dr. Stan Johnson

MEL Lead Instructor
Dr. Eliette Barrios
Dr. Eliette Barrios

BSBA Lead Instructor

Student profile

This Master’s in Digital Marketing is intended for students looking to acquire the strategic skills necessary to become a marketing expert capable of leading agencies’ and companies’ most ambitious projects. Marketing professionals are typically known for their creativity, communication skills, and ability to adapt to the ever-changing market.

Requirements

To apply for the online or hybrid MBA program, you must submit the following:

  • Your bachelor’s or master’s degree diploma.
  • Copy of your passport or official ID.
  • Completed application form.
  • Updated resume.

If you are not a U.S. resident or English is not your native language, please check the additional requirements.

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Key dates

  • Fall semester: September – December
    • Enrollment: August
  • Spring semester: January – May
    • Enrollment: December
  • Summer semester: May – August
    • Enrollment: April
2024/2025 Academic calendar
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A leader in online education

We are proud to be part of PROEDUCA Universidades, an educational group at the forefront of online learning at the international level. This allows us to offer you a high-quality U.S. education at a competitive and affordable price.

MIU City University Miami is accredited by the Distance Education Accrediting Commission (DEAC) licensed by the Florida Commission for Independent Education of the Florida Department of Education.

90+

COUNTRIES

100k+

STUDENTS

15+

YEARS OF EXPERIENCE

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MIU City University Miami is accredited by the Distance Education Accrediting Commission (DEAC) licensed by the Florida Commission for Independent Education of the Florida Department of Education.

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Request information

To apply for this master's program, you must hold a bachelor's degree.

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    $5,000

    $139/credit.