Master’s Degree in Business Administration

This course introduces you to management control and budgeting activities within companies. Finance encompasses all measurable business indicators used by both internal managers and external stakeholders to make economic decisions, making it essential knowledge for any professional or executive. You will cover financial and cost accounting, as well as the most commonly used tools for analyzing accounting information. You will develop financial planning through Excel, including projected balance sheets and income statements based on assumptions and current data. The course also examines tools typically used to support investment and financing decisions, management control, and the role of corporate finance in an increasingly globalized environment.

This course addresses marketing in a constantly changing context, laying the foundation for your creative problem-solving and innovative decision-making. You will cover key marketing theories, tools, and strategies, with a particular focus on the Internet and emerging technologies as central elements in marketing management. These strategies aim to create customer value and efficiently manage long-term relationships. You will also incorporate marketing management concepts and competitive intelligence through information systems, as well as techniques for gathering and analyzing data to support strategic decisions, optimize relational marketing, and guide segmentation and positioning choices.

This course provides you with a strategic perspective on business operations, introducing concepts, experiences, methodologies, and tools to develop your skills for efficient operations and logistics management. You will explore methodologies for capturing, evaluating, and selecting ideas that drive continuous improvement and sustainable competitive advantage. You will learn tools and approaches for aligning organizational strategic objectives with operations and logistics, promoting consistent and coherent business management. The course equips you with the knowledge and competencies to manage operational and logistical processes effectively, emphasizing techniques and methodologies that foster excellence in strategic organizational management.

This course equips you with the skills and competencies to lead organizational change toward an innovative culture, a key factor in developing business strategies that drive success and growth. You will examine how to foster innovative environments within organizations and how innovation translates into organizational transformation, reshaping corporate vision and strategy, creating new market approaches, and enhancing competitive positioning in a globalized world. Innovation is recognized as a crucial driver of value creation and organizational capability. You will develop and apply new management models based on innovation, capable of addressing challenges posed by increasing socio-economic uncertainty.

This course analyzes the evolution of corporate finance in a context shaped by financial market innovation, technological advancements, and economic globalization. You will explore advanced concepts, theories, techniques, and methods in finance and financial planning, integrated into corporate strategy and financial management. You will analyze the relationship between strategic management and finance, as well as interactions with the international financial environment, followed by analyses of investment and financing decisions over time. Finally, you will present the financial plan as a synthesis of the investment and financing process, quantifying your company’s strategic plan, with particular attention to FinTech and its implications in today’s business landscape.

The primary goal of this course is to help you understand the importance of a clearly defined, communicated, and articulated corporate strategy, and how it relates to general and functional management. You will study various strategic planning tools to select the most appropriate based on context and business conditions. The course emphasizes the relevance of aligning strategy with economic, technological, and global environments, anticipating external variables with the greatest potential impact, and adapting management and strategy as conditions evolve.

This course emphasizes human talent management as a differentiating factor that drives motivation and shapes organizational culture. You will explore change and knowledge management as key challenges for modern businesses, focusing on strategies related to employee lifecycle management, knowledge management, and organizational change. You will learn practical and effective tools for leading teams and managing conflict to strengthen organizational adaptability to global and digital transformations.

This course serves as an introduction to data-driven governance. You will contextualize Business Intelligence strategies within decision-support systems, showing how increased data availability and comprehensive use advance ERP systems, becoming essential to competitive strategy. You will learn the fundamentals of information systems, including key elements for ERP design and implementation, from architecture to software options. The course concludes with an analysis of risks associated with data-driven governance and ethical considerations in designing and implementing data-centric management strategies.

Globalization presents both challenges and opportunities, including the need for a more balanced and sustainable global economic model. Digitalization enhances globalization and is essential even for locally operating companies. You will cover the basics of international business from a digital perspective, identifying necessary adjustments to ensure sustainable operations. You will analyze global and local business contexts, review the history of the digital era, assess its organizational impact, and explore innovation as a source of differentiation. You will also examine challenges of digitalization and innovative business models.

This course provides you with a comprehensive view of financial markets, their functioning, risk levels, and expected returns. You will study market activities, assets, major participants in fixed-income and equity markets, and the use of derivatives in corporate financial management. You will explore international dynamics, including borderless business practices and economic growth imperatives. The course also covers crisis management, mergers, integration, expansion, internationalization, and emerging political-economic areas critical to the current global economic landscape.

This course equips you with essential tools for strategic and operational marketing, focusing on data collection and analysis for business decision-making. You will learn the fundamentals for planning a complete digital marketing and communication strategy, outlining sequential stages to achieve defined objectives. The course covers all phases of a digital marketing plan, providing a framework that connects strategy with operational execution.

This course covers IT and database fundamentals essential for understanding business intelligence solutions. You will learn technological principles and technical language to collaborate effectively with specialists and project teams. You will explore technology infrastructure (hardware platforms, operating systems, enterprise applications, local/global/wireless networks, network security, and cloud computing) and databases (objectives, functionality, architecture, and models), providing a solid foundation for managing and analyzing business information.

This course provides you with a comprehensive introduction to data science applied to business. The first module covers methodologies and project lifecycle stages, offering a conceptual framework for data-driven science. The second module focuses on technical skills, including data analysis and modeling, key machine learning concepts and techniques, and the application of NLP for analyzing unstructured data from text and other complex sources.

This course develops data visualization principles and techniques to understand information through graphical representation and communicate insights effectively within organizations. You will learn effective visualization strategies, extract relevant information, and select appropriate graphical formats. You will explore innovative visualization tools, including dashboard creation and storytelling techniques to facilitate clear and persuasive data communication.

This course provides you with essential tools for both strategic and operational marketing management, with a focus on gathering and analyzing information to support your business decisions. It serves as a foundation for your comprehensive digital marketing and communication strategy planning, outlining sequential steps for you to achieve defined objectives. The course covers all phases of a marketing plan, clarifying the concept of marketing, differentiating between strategic and operational marketing, and placing digital marketing within the broader context of integrated online and offline actions.

This course focuses on customer-oriented marketing intelligence, covering the entire process from gathering customer data to its strategic application. You will explore strategic customer segmentation, investment prioritization, advanced segmentation methods, metrics, and learning processes to optimize targeting. You will analyze the customer lifecycle, customer value, and future profitability (Customer Lifetime Value), and learn how to incorporate this information into marketing plans. You will also examine RFM (Recency–Frequency–Monetary) models, methodologies for identifying optimal business actions, and processes for measuring results at both strategic and tactical levels. Additionally, you will develop predictive models and understand their benefits for marketing strategy.

This course introduces you to Web 2.0 tools for developing new channels of communication and interaction between businesses and customers. You will study social media strategy, integrating networks into business objectives, achieving measurable outcomes, and evaluating performance. You will learn about leisure and professional social networks, communities of practice, and social media formats such as blogs, content syndication, and podcasts. Platform-specific strategies are also covered, including Facebook for promotions and advertising, X for advertising formats and amplification, LinkedIn for networking and specialized advertising, and visual platforms like YouTube for promotional purposes. You will place special emphasis on measuring social media results and calculating ROI.

The treasury department manages the company’s cash inflows and outflows, enabling effective financial planning. Complexity varies by organization size, international presence, and sector. You will master cash management, a key component of building financial capabilities within the organization.

This course focuses on evaluating strategic investment projects with long-term impact, including fixed-asset acquisitions and current asset investments. You will study criteria and methodologies to determine investment feasibility and profitability within a strategic framework.

This course explores your company’s financial structure in depth, interpreting internal and external information to provide continuous financial diagnostics. You will examine the impact of financial decisions on strategic objectives and learn criteria for making investment and financing decisions in dynamic, competitive, and uncertain environments.

This course requires you to complete a series of progressive exercises in a specialized area of International Business Administration, integrating analysis, synthesis, and evaluation of research methods. You will complete a distinctive final project demonstrating your ability to synthesize theoretical knowledge, professional application, ethical implications, and fundamental research methods within your chosen specialization.

You will conduct evaluations including peer-reviewed journal articles, case studies, research studies, real-world scenarios, reports, seminar proceedings, theories, practices, postulates, and other academic sources relevant to your program’s specific area of focus.