Continuing Education Certificate in E-commerce and Digital Business Management
Whether you want to develop your own online business or work for a large marketplace, this program will help you master all the concepts, tools, and strategies you need to grow an e-commerce business.
Format 100% online
Start date January 2025
Duration 16 weeks
Language English or Spanish
Embrace the power of e-commerce
In a world where people do more and more of their shopping online, having a Certificate in E-commerce and Digital Business Management is an investment in your future. The rise of e-commerce in both large corporations and SMEs has made it essential for sales teams in companies of all sizes to have expertise in e-commerce design and management.
This is your opportunity to become an e-commerce manager capable of attending to every aspect of an online marketplace, including building a secure site with the right payment solutions so customers can buy with complete confidence.
This Certificate is a great addition to your previous studies and work experience, opening up new professional opportunities thanks to your understanding of how to influence online consumer behavior.
- Learn how to launch an e-commerce platform and analyze its impact on a company’s digital business strategy.
- Implement the essential phases of the design, usability, development, and launching of an online store and virtual catalogs.
- Understand how payment systems and security measures work, and how fraud impacts e-commerce.
- Study key aspects related to online sales, including value propositions, sales strategies, customer acquisition plans, social media marketing, and online consumer behavior.
- Master e-commerce management through customer loyalty programs, e-tailer customer service, multi-channel integration, and omnichannel e-commerce.
7,000+
STUDENTS
30+
COUNTRIES
Why specialize in E-commerce and Digital Business Management?
In today’s digital world, there’s nothing you can’t buy online. This means companies need professionals who can design, maintain, and grow successful e-commerce platforms. They look for candidates who know how to set up an e-commerce website, manage it efficiently, and design strategies to improve online sales.
Become a sought-after expert in online marketplaces:
- Master the key tools and methodologies for e-commerce management, such as driving traffic (SEM, SEO, and more), web analytics, big data, dark data, Internet of Things, blockchain, and data streaming.
- Optimize user experience: learn how to design attractive online stores with exceptional navigation and shopping experiences.
- Maximize sales with digital marketing for e-commerce: understand how to increase high-quality traffic and gain customers.
- Prepare for the future challenges of digital commerce: discover cutting-edge technologies to drive innovation and keep your business competitive in a market that’s constantly evolving.
Education for the real world
The Continuing Education Certificate in E-Commerce and Digital Business Management is based on practical training and adapted to the real needs of today’s job market.
Learn at your own pace
Live classes are recorded so you can watch them whenever you want. You have unlimited access to all course materials and resources.
Personal guidance
Your academic advisor will provide guidance and support throughout the program to help you reach your goals.
Updated content
The program is continuously evolving to stay aligned with the latest trends and technologies in the industry.
Your U.S. education
Enjoy your academic experience with instructors and classmates from the U.S., Latin America, and around the world.
Format
We offer this Certificate in E-Commerce and Digital Business Management in an online learning format to give you maximum flexibility. Advance at your own pace, anytime and anywhere.
Online
Start dates
January, May, or September.
Language
English or Spanish.
Classes
Pre-scheduled weekday classes: participate in real time and/or watch the recorded sessions.
Study program
16 weeks (4 months)
160 contact hours + individual work
Fundamentals of e-commerce
- Designing and developing an online store.
- Designing and managing virtual catalogs.
- Payment systems and security.
- Online consumer behavior.
- Online sales.
E-commerce management
- Loyalty plan.
- Customer service for e-tailers.
- E-commerce planning.
- Channel integration and omni-channel strategy.
Digital business management
- Web usability.
- Digital business development.
- Content marketing.
- Social media marketing.
Tools and applications for e-commerce
- SEM and other paid channels.
- SEO.
- Web analytics.
- Big data: technology, tools, and methodology.
- Future trends and challenges.
Why study at MIU?
MIU’s Certificate in E-Commerce and Digital Business Management prepares you to take the next step in your professional career. If you study with us, you can enjoy:
- Access to quality networking that connects you with students from all over the world, broadening your horizons and your opportunities.
- Flexible methodology that includes onboarding, personal advising, live and recorded classes, 24/7 technical support, and access to all the online resources.
- Affordable prices and a simple enrollment process for easy access to a high-quality education.
Student profile
This Certificate is designed for professionals who want to immerse themselves in the world of digital commerce and acquire a comprehensive and detailed overview of e-commerce and digital business strategies.
It is ideal for professionals from a variety of fields, including marketing, administration and management, human resources, finance, engineering, IT, sales, communication, events, journalism, and many more.
Requirements
To gain admission to this program, you must submit:
- Your most recent diploma and transcript.
- A completed application form.
- Payment of the non-refundable $50 enrollment fee.
- Your updated resume.
- A copy of your passport or official ID.
A leader in online education
We are proud to be part of PROEDUCA, an educational group at the forefront of online learning at the international level. This allows us to offer you a high-quality U.S. education at a competitive and affordable price.
Thanks to our alliance with PROEDUCA Universidades, the Continuing Education division at MIU City University Miami has strategic agreements with Unir in Spain and Latin America, Internaciones in Guatemala, Fundación Unir in Colombia, and Newman in Peru.
COUNTRIES
STUDENTS
YEARS OF EXPERIENCE
Thanks to our alliance with PROEDUCA Universidades, the Continuing Education division at MIU City University Miami has strategic agreements with Unir in Spain and Latin America, Internaciones in Guatemala, Fundación Unir in Colombia, and Newman in Peru.